There will be promotional giveaways from Jagermeister and Manic Panic for the first 100 people through the door. Also there will be a series of contests run by Hot Topic and Coffin Case. All 4 of these companies are sponsoring the tour!
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.