"I look at my job as a modern day traveling minstrel, to bring new music to as many places as I can, and expose obscure records that, otherwise, might go hidden."
Mark Farina is the master of the blend!
http://www.myspace.com/markfarina
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.