Glenn Parfitt's first booking agency opened in February of 1977 with the band "Telstarr". Later that year he would take on a partner Jeff Norton. Also operated as G.A.P. Promotions, G.A.P. Productions and G.A.P. Dances.
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.