With a keen eye and attention to detail along with the philosophy that food should evoke the trifecta of memory, emotion, and hunger in people, Jules Sherred is an unparalleled emerging talent in the field of food and lifestyle photography.
Based in Duncan, BC, Sherred works as a photographer, writer, journalist, and outspoken advocate for disability and trans rights. He is an official contributor to Getty Images, an instructor for professional photographers looking to expand their skills, and is an accredited food photographer with the Professional Photographers of Canada.
Sherred’s history in front of the camera goes back decades, from growing up in a household that encouraged photography to being an active member in various photography clubs. His experience during that time instilled the art and science needed to be a quality photographer, but it wasn’t until 2019 when he started his web site, Disabled Kitchen and Garden, that he began to develop his skill.
Disabled Kitchen and Garden was born out of the need to include disabled people in the conversation around food. Through the site, Sherred’s focus was to write about his own experience as a disabled person by sharing the benefits and joys of accessible products while providing a number of tips, tricks, and recipes to make cooking and gardening easier for a variety of disabilities.
Initially Sherred took photos chronicling the cooking process for his readers, but as popularity for the site grew and the opportunity to author a cookbook presented itself, much of the past year went into developing his photography skills to a professional level. The results from that intense period of study are a veritable feast for the eyes. Photos brimming with vibrant colours and staged in a way to both showcase the skill in which the food was prepared and entice the viewer to experience the flavours the dish has to offer.
Possessing a talent and creative eye only matched by his unwavering advocacy for the needs of marginalized communities, Jules Sherred is doing so much more than simply taking photos. He’s sharing the world through his eyes and letting his subjects, inanimate or not, tell their story.
The Cowichan Valley Regional District is a broad geographic region stretching from the Malahat to North Oyster and from the Cowichan Lake to Thetis Island.
The region's artists are represented by 5 sub-regional arts councils with support from the CVRD Arts and Culture Division